Fractional CMO · CTO · CRO · Operator

Tyler
Barton.

The experience to lead it.
The hands to build it.

Fractional marketing, revenue and technology leadership for owner-led companies — and the systems that outlast the engagement.

Tyler Barton, founder of Monastic Marketing, in a navy suit and tie
Growth, built
to compound.
Pray. Work. Convert. Dallas–Fort Worth, Texas.
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Experience, in perspective Built through doing
7-FigureExit Experience
340+Clients Scaled
1,200+Campaigns Launched
2,000+Trained
2018Agency Founded
85+Employees & Contractors
The executive profile Perspective shaped by practice

Beyond
the title.

I’ve built businesses, led teams, and worked inside the systems that make growth possible.

My background combines hands-on entrepreneurship, agency leadership, technology implementation, and more than a decade of building and leading teams. I work where strategy meets the day-to-day reality of running a business.

For small businesses, trade contractors, and growth-stage companies, that means stronger sales infrastructure, connected marketing, documented processes, and teams with clear accountability.

Explore my experience
Entrepreneurship & impact Build. Operate. Grow.

Built from
the inside out.

Hands-on experience across paid media, search, creative, and the automation that connects them.

7-Figure

Exit experience.

Owner and COO of Soulegria, a therapy-based treatment and coaching organization for young adults and their families, carried through a seven-figure exit. Firsthand experience running a people-heavy service business: team structure, service delivery, and the day-to-day execution behind it. Alongside that, $24M+ in revenue generated for clients across 340+ companies scaled and 1,200+ campaigns launched since 2018.

Systems & operations Strategy made practical

Make the business
work together.

Explore systems experience ↗

Media, search, and CRM on one connected system.

Campaigns are the visible part. The value sits underneath: where a lead lands, who follows up, how fast, and what leadership can see when they ask what is working.

Attract Convert Retain Compound

CRM architecture. Marketing automation. Attribution and reporting. Team adoption. Connected workflows designed around the way your business actually runs.

06CORE PRINCIPLES

Ora. Labora. Convertere.

Discipline is
the strategy.

Pray. Work. Convert. The name is not decoration — it is the operating standard. Six principles govern how every engagement is run.

  • 01Radical Transparency
  • 02Speed & Execution
  • 03Results Obsession
  • 04True Partnership
  • 05Continuous Innovation
  • 06Monastic Discipline
Background & principles ↗

Consulting & strategic advisory

A clear view.
A practical way forward.

For owners and leadership teams ready to strengthen acquisition, align their people, and build the systems for their next stage.

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Strategic conversations Let’s Chat

Let’s build
what’s next.

For business owners, leadership teams, and partners ready to turn ambition into a stronger operation.

The 60 second executive briefing

01 / Who I am

An operator’s perspective.

I’m Tyler Barton. I work as a fractional CMO, CTO and CRO for owner-led companies — taking ownership of marketing, revenue or technology rather than advising from outside it. Owner and COO through a seven-figure exit; founder of Monastic Marketing.

01 / 06
Full professional portrait of Tyler Barton

Tyler Barton

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