Owner / Operator·Dallas-Fort Worth Metroplex
TylerBarton
“What gets measured gets managed.”
Profile
I run Monastic Marketing, a full-service growth firm measured on revenue rather than reach. We pair paid media, SEO, automation, and AI with fractional C-suite consulting, and we put the number in writing: a 4.25x return on ad spend, guaranteed, or the fees come back.
Before a pitch deck, I read a P&L. Most of the work sits where marketing, operations, and finance meet, because that is where the numbers move. I have carried that into fractional CMO and COO seats for other companies, not only my own.
The firm runs on AI-augmented systems. We automate the busywork, score and route leads in real time, and cut lead response time by as much as 94 percent, so a small team performs like a large one.
My background is sales and operations. I built and trained sales teams, closed at the top of the board, and took a program from red to black in nine months.
- Languages
- English, Portuguese, Spanish (working)
- Based in
- Dallas-Fort Worth Metroplex, Texas
Selected Results
Monastic Marketing is measured on revenue. These are the numbers the firm is held to.
4.25x
Return on ad spend, guaranteed and documented
200+
Client accounts scaled
94%
Faster lead response through automation
4.9 / 5
Average client rating
Field notes
- Inflatables manufacturer, US market entry70 leads at $1.86 each on $130 of ad spend in three weeks.
- Plastic surgery clinic, Houston149 procedure leads at $3.56 each across two months.
Monastic Marketing
Built to scale. Engineered to perform.
Capabilities
Growth and Paid Media
Demand captured and converted, held to a written return on ad spend.
- Meta, Google, YouTube, TikTok, LinkedIn ads
- SEO and local SEO
- Funnel and conversion optimization
- Lead generation
- Offer and creative strategy
AI and Automation
Systems that remove the busywork and make a small team perform like a large one.
- AI strategy and consulting
- Marketing and sales automation
- AI lead scoring and routing
- Custom AI and API integrations
- CRM operations
Fractional C-Suite and Consulting
Executive leadership on demand, delivered through a repeatable method.
- Fractional CMO, COO, and CFO
- Operations and process
- Finance and profitability
- Turnarounds and P&L ownership
- Executive reporting
Sales and Leadership
Building the teams that sell, and the systems that keep them selling.
- Sales management and closing
- Recruiting and onboarding
- Sales training and enablement
- Leadership development
- Compensation and quota design
AI Consulting
AI in production, not in a slide deck. I bring AI into a company the way I bring in a campaign: scoped to revenue, held to a number, and owned by your team when I leave.
Assessment
Audit your workflows, data, and tools. Find where AI removes cost and where it wins revenue. You get a ranked list of use cases with an ROI estimate on each.
Strategy
A 90-day roadmap. Which use cases ship first, what they cost, what they return, and the guardrails around data, privacy, and compliance.
Build
Implementation. Marketing and sales automation, AI lead scoring and routing, custom model and API integrations, and the CRM workflows that hold it together.
Enablement
Your team learns the systems. SOPs, prompt libraries, and hands-on training so the tools get used, not shelved.
Optimization
Weekly review against the numbers. Keep what works, cut what does not, and scale from there.
What it produces
- Lead response time cut by up to 94 percent
- Hours of manual work removed every week
- A team that ships like one twice its size
Best fit for growth-stage companies that want AI running in the business, not sitting in a deck.
Experience
- 2018
Full-service growth: paid media, SEO, automation, AI systems, and fractional C-suite consulting.
- Scaled 200+ client accounts across behavioral health, professional services, and growth-stage brands.
- Held paid media to a written 4.25x return on ad spend, refunded if missed.
- Built AI and automation systems that cut lead response time by up to 94 percent.
- Ran fractional CMO and COO engagements for other companies against a P&L, not a retainer scope.
- Kept a 4.9 out of 5 average client rating and a response time under ten minutes.
- 2022
- 2019
- 2015
- 2013
Education
Western Governors University
B.S., Business Administration and Management
2019 – 2020
Dixie State University
A.A., Business
2015 – 2017
Selected engagements
Contact
Let’s talk numbers.
Direct is best. Email reaches me first. If a project has a revenue question attached, that is the conversation I want.